Archive for June, 2010

gTLD Update: New Draft Applicant Guidebook Released and Open for Public Comment

The new generic top-level domain names (gTLDs) are closer than ever. As previously discussed , ICANN’s Draft Applicant Guidebook Version 4 (DAG4) has been released. The guidebook, a comprehensive manual for potential gTLD applicants, explains the gTLD application process from filing to delegation (activation of the new domain), and outlines the various rights-protection mechanisms (RPMs) required to be implemented by registries for brand owners ( initially discussed here )

Law Firms On Their Way With Patent, Trademark, Company Registration

If you are seeking for law firms with trademark registration, patent registration, company registration, ipr law services, legal outsourcing solutions, export import data bank, business registration, vat registration, copyright registration and commercial law then 365companies is your destination that offers wide variety of corporate services at affordable prices. It consist a large team of attorneys and corporate lawyers that handles complicated business issues at domestic as well as international level. Among all these types of business law services, trademark registration is one of the most common and favored services demanded by most of business houses. Trademark is a type of intellectual property that acts as unique identity to company in respect of its product or services offered to international market.
Trademark may be logo, design, symbol or image that defines company’s product or services in the market. It is very helpful in case of same product or services by the two different manufacturers. It is a type of unique sign or symbol used by an individual, company, organization or other legal entity to differentiate their products or services to consumers. As day by day there is huge competition in order to make more money or profit, therefore it is advisable and recommended to get trademark registration. Every country has its own trademark rule and procedures that one has to follow to get trademark registration. Like trademark registration, there are many law services at corporate level which are very beneficial to accompany with. Like patent registration that includes becoming an owner of own invention in the form of new service or product and to protect other’s from stealing the invention. As with the increase in competition there is always chance of getting one’s product copies, misuse, stolen by an unauthorized person. The patent act, 1970 is a governed body of patent registration system of India. There are many law firms that help you in patent registration process.  
When you start operating your business under any name, it is always advisable or profitable to get its name register under Indian company act. There are different benefits of business registration like when you need to apply for loans, business building activities loan, to open bank accounts on business name for its regular financial transaction and many more advantages can be taken from business registration. 365companies is law firm that comprises a team well qualified attorneys and lawyers that provides complete suggestion and information regarding different types of law services. It is a type of ipr law firm that offers different type of intellectual property services at affordable price, that meets their client’s business law requirements and expectations completely and also helps them in promoting their business successfully.

Key Trading Resources

The Internet is loaded with great information, bad information and definite information overkill. You could spend weeks going to every trading site.

What follows are just a few websites that we think provide some information that can be helpful to apply your strategy. There are obviously many forums, chats, articles, etc. that you can pursue but be careful that it doesn’t end up changing the way you trade (if already successful) or that you don’t end up devoting too much time chasing information overkill.

Honestly, all you really need are these components:

1.Your Strategy/Course/System Website

Ideally you have chosen to focus on an approach that is going to provide for your in various market conditions, time frames and markets. You find this and then put in the time to master it and you’ll be set for a long time.

2.Your Broker Website

Nothing too exotic here. Your broker tends to have some good resources, and of course you’ll need to go there for account maintenance, downloading or logging on to the trading platforms, and forms for withdrawals (hopefully profits!) and deposits (to make more returns), etc.

3.Your Trading Platform

Now this might be something your broker provides, or you might be subscribing to a third party charting and quote provider. There are many ways to go here but you’ll want to make sure your chosen platform is top-notch. This is not a place to cut corners.

4.An Economic Calendar

Whether you day trade or swing trade you should know what news events could be influencing your trading. There are many on the INTERNET – http://www.Forexfactory.com is a favorite of ours for its structure and ability to see past days and weeks in case you want to back test.

5.Trading Books

It’s probably wise to look at some continuing education, off line. Reading a trading book on occasion can add to your body of knowledge and make you a better trader. A few all-time favorites include:

Trading in the Zone – Mark Douglas
Trading for a Living – Alexander Elder
Reminiscences of a Stock Operator – Edwin Lefevre
Bringing Down the House: The Inside Story of Six MIT Students Who Took Vegas for Millions – Ben Mezrich (shows you how just slightly putting the odds in your favor can be so powerful)
Extraordinary Popular Delusions and the Madness of Crowds – Martin Fridson (understand the crowd mentality that pushes prices up and down)
Market Wizards and The New Market Wizards – Jack Schwager
Amazing Life of Jesse Livermore – World’s Greatest Stock Trader – Richard Smitten

There are many great books. You can always go onto Amazon.com and get reviews from others before wasting your time and money – and again, don’t go information overkill. In fact, we would typically suggest you avoid any books that are attempting to teach strategies, systems, charts, and so on. Go for self-improvement, great stories and motivational books in finance, but once you have a strategy that is working for you, don’t muddle it up with a thousand other approaches.

That’s really it. Too many end up using every waking hour between their trading and all the websites, strategies, systems, analysis, market feeds, breaking news and so on. It’s not necessary. Remember, we are doing this to spend the least amount of time possible to be the most successful.

Power Up Your Product Copy

The web offers the greatest of opportunities for marketers to sell their products to millions of potential buyers. Products have to be promoted and sold by means of product pages that impact upon potential customers. The results of such promotions and sales will depend very much on the effectiveness of the product pages.
How do you plan to produce that winning product page that will capture the minds, hearts, and of course, wallets of potential customers? There are many proven ways that you can effectively power up your product copy.
(1) Use the Headline to sell
The headline is always the first sentence that stares right into the eyes of visitors landing on your product page. It should be written in a powerful and effective way that will capture their attention. It must be a compelling sales message. Needless to say, it should address the needs of the correct target audience that you have identified at the outset of your campaign. Within the headline, you will need to clearly emphasize the potential advantages and benefits of visitors using your product, e.g. Get rid of 10 pounds in 21 days using Fat Loss Diet Technique.
(2) Ensure proper arrangement of page materials
It is vital that to ensure visitors feel comfortable in reading through your product page. The page materials must be coherent, leading from one point to another point in a flawless and logical way. Always do a draft first. Read through it, and see if it flows neatly and comfortably throughout the page. Make the necessary rearrangements if necessary. You can use phrases such as “For instance”, “As a result”, and “Chances are”, to help you to connect two sentences logically.
(3) Personalize your writing style
This is crucial to getting visitors to feel at home reading your product page. It will power up your product copy tremendously as visitors read and receive your warm and personal touch. This is in effect the means to your end of securing the approval and purchase decision of the visitor. Opt for short words and sentences, blended with your personalized approach.
(4) Strongly emphasize product benefits
When visitors come to search for more information on your site, it actually indicates that they are in need of a solution to their problems. You are the right person to provide the solution to their problem. What is important here is for you to emphasize the real benefits of your product rather than its features. The benefits must solve their problem on hand. That said, your product copy must convince visitors with a compelling reason why they should buy from you and not others.
(5) Stay relevant and direct
The product copy should stay relevant and direct. It must be precise in highlighting the benefits of the product, for instance, say “reduces electrical bill by 20 to 35 percent monthly”. This reinforces the real benefits quantitatively. Visitors will be impressed with the results that your product can bring them. Sell them the specifics. You should further power up your product copy this way.
(6) Provide evidence about your product and sales
Testimonials are important and they will help you to eliminate doubts in the minds of visitors about your product. You will have to provide proven track record and case histories to further substantiate your claims about your product. Reveal the statistics and success stories from customers who have had bought your product and are completely satisfied with it and your after-sales service rendered them. Stand up and prove to them your reputation and credibility.
(7) The product copy must be alive
Writing the product copy can be tedious to some marketers, and it may turn out to be monotonous. Therefore, always try to inject liveliness into the product copy. You can do this by adding your personal touch to the page, by addressing visitors as “you”, which reveals the warm side of you the writer. You can also tell certain relevant stories to maintain the interest of visitors while they are reading through your product page. Always remember that you are writing the product copy FOR the visitor.
(8) Product information must be relevant
To power up your product copy even further, it is vital to write information that is relevant to your product. The information must be appropriate to the intended message of the product copy, and must reach out to your target audience. Remember not to waste visitors’ time. If you do, they will never return.
(9) Proofread your copy
Go through the entire product copy and look out for any possible mistakes in grammar, spelling, numerals etc before publishing it on the web. This will enhance your professional image as an online marketer, meticulous and caring. Proofreading should not be neglected.
You’ve got it. With the pointers listed above, you will be able to power up your product copy effectively. Your product copy will be more effective. It will create deep impact, sell powerfully, and bring in exponential profit.

Advantages And Disadvantages Of Using Website Templates

Website templates are website page designs that are already created by professional web designers and are sold out to the industry for many websites to use. Usually, every package contains the preview of what the page will look like after you have installed the template. Novice website owners can get their website up and running with these templates, which in fair review are of good quality and professional looking only it is not your own.
There are a lot of themes and color schemes that commercially available templates are designed. Those templates that follow a particular theme come with a complete package of appropriate graphics. If you have basic knowledge about HTML and website design, you can customize a template in a fraction of time that it will take you to create your own template for your website but doing this does not mean you own the copyright to this web template.
However, you need to consider some things before you choose website templates for your website. One advantage of using templates is the availability of a basic webpage layout and provides the consistent look and feel for your website. Another advantage is that your site will look professional with the high-quality graphics that come with every package. The templates will also allow you to customize the graphics and it allows convenient addition of content with any HTML editor.
On the other hand, it may be hard to change these templates like unless you are skilled with HTML or with Photoshop and even though there are features that include a login box for instance in medical web design, the programs needed that will make them fully functional is not included with the package. This makes the entire template unusable unless you incorporate interactive features into the template. And on top of this all, you do not own the copyright for the template.
You also need to consider some great features for a quality web template if you are creating transportation web design for example. First, the template must be easily edited and must be compatible with most HTML editors in addition to its capacity to be easily uploaded.
Templates such as those used in restaurant web design should have complete package of HTML files that you can edit. Another feature of a good template is that it can easily be downloaded when the contents are added in addition to the ability to retain its original design.

The Patent And Trademark Office Society

Trademark is any icon, word, or image that symbolizes a product or services of a company. It may also be a symbol of recognition of a non-profit or non-corporate organization. Trademarks are supposed to be registered at either domestic or global levels and their proprietors are endowed with legal privileges and protection for the use of the trademark for commercial or recognition reasons.
Trademark is considered as an intellectual property. Intellectual properties are defined as the term used for a group of legal privileges to a different kinds of ideas, information, or creative works in certain medium of expression. Other categories of intellectual property are trade secrets, copyright, patent, and industrial design right.
If the company or organization has decided upon a trademark, then it should be registered to a trademark office to enjoy the rights and privileges the trademark law provides. But before the application is approved by the trademark office the owner or company must ensure the distinctiveness and availability of the chosen design. In other words, other than the reason for its originality, the trademark design should not be in use of another organization or company. If the eligibility of the trademark has been determined by the help of trademark lawyers, then the application may proceed smoothly.
Subsequently, if the chosen trademark has no other problems then it can be registered. Following its registration is the trademark’s being published in the trademark office’s official publication to make known to the public that this trademark has been officially registered. Through this, any member of the public is informed of the new trademark and may have the right to contest its eligibility if he or she believes that another company or organization was injured, commercially or through reputation, by the registration of the trademark.
The following are the overview of what the trademark offices do and the role of its global society in pushing through innovations in world of trademark and patent systems.
The main function of any trademark office is to endow exclusive rights for the protection and registration of trademarks. It basically gives service to the welfare of enterprising establishments in connection with the recognition or identification of their commodities and services. It may also facilitate the implementation of intellectual property laws. And with the authority of any trademark office, it is also a tool for the advancement of any country’s innovation in technicalities as well as its economy. This agency has the authority to evaluate trademark applications. It also publishes and makes known to the public trademark documentation assignments, trademark information, and keeps a collection of search files of domestic (and possibly foreign) patents and trademarks. Some trademark offices also have search rooms that are open to the public where they can freely study previously registered trademarks.
And like any entity, trademark offices from around the world have created their own group to easily collaborate with each other about the regulation of the trademark system. The patent office is deemed inseparable with the trademark office. They go hand in hand within the systems of enterprise and commerce. Collaboration between offices can be very helpful for the improvement and innovations of the system.
Patent and Trademark Office Society is the global organization of trademark and patent offices between countries. This organization has a dynamic control on trademark systems as well as patent systems which supports the advancement of the system’s development.
The origin of this organization can be traced back to January 4, 1917. It was mainly created to allow easy collaboration between the offices in the improvements of the system.
The main goal of the society is to encourage the progression of the trademark and patent systems, support the societal and professional interests of the Society’s affiliates, to allow the progression of development of the criterion of ethical professionalism among Trademark and Patent offices, and to implement legitimate functions of trademark and patent systems.
The most successful product that the society has generated is the creation of the Journal of The Patent and Trademark Office Society publication. It basically endorses the scholarly and professional interests of the society’s members and the general trademark and patent profession. The publication has been utilized as the standard vessel for information distribution and the barter of intellectual ideas in the world of trademarks, copyrights, and patents. The society has also been circulating a publication called the Unofficial Gazette. It is practically employed as a communication tool between its members about their leisure interests.
The Patent and Trademark Office society has also helped in the enhancement and appropriate operation of the laws and system concerning both trademarks and patents.

Internet And The New Web , Meaning And Consequence By Mamta B. Herland

Introduction
The information age is upon us, a paradigm with consequences compared to the Industrial Revolution. As land and agriculture products were replaced by energy in the Industrial Revolution, so information seems to replace energy as the basis for economic life in post-industrial societies. The WWW depends on effective telecommunication networks not available to a large part of the world, but it initiates rapid change when introduced. 1
2 The Internet is the fastest growing communication medium in the world today. It is seen as a communication revolution, and as space and time are collapsed individuals across the world interact and communicate to a degree scarcely anticipated.
The Internet is about 35 years old. The first experimental network was created in 1969 3 , but the full advantage to the public and the tremendous growth came with the introduction of the World Wide Web in 1994. Already in 1996 there were around 40 million users on the Internet, and nearly 20 million of them had access to the WWW. 4 . During the last ten years almost everyone in the advanced nations is on the Net: government agencies, universities, artists, museums, small companies, global conglomerates and private citizens.
Predecessors of today’s digital installations were first exhibited in the 1960s, like Michael A. Noll 5 creating some of the earliest computer-generated images, among them Gaussian Quadratic (1963). The works of John Whitney, Charles Csuri and Vera Molnar remain influential today for their investigations of the computer-generated transformations of visuals through mathematical functions. In 1968, the exhibition “Cybernetic Serendipity” at the Institute of Contemporary Arts in London presented works which anticipated many of the important characteristics of the medium today 6 .
Digital technology has revolutionised the way art is created and experienced. Not only have traditional forms of art such as printing, painting, photography and sculpture been transformed by digital techniques and media, but entirely new forms of art such as net art, software art and digital installations have emerged. Some of the vital themes raised by this development are viewer interaction, artificial life and telepresence with multiple identities and personalities. Issues regarding sales and collections, presentation and preservation of digital art are hotly debated.
Paul Valéry 7 predicted in his essay “The conquest of Ubiquity” that the near future would see the reception of artworks transmitted from afar by electricity. If we did not know this was written in 1928, it could be describing contemporary telematic art.
By integrating written, oral and audio-visual human communication, its character changes fundamentally, as well as our culture of systems, beliefs, codes and action.
Even though some digital art concepts date back almost a century, an understanding of Internet art requires knowledge of the age and environment it inhabits. 8
 
1. Internet Art
Digital art 9 developed in the 1960’s based on an alliance between art, technology and science, in a collaboration largely fostered among universities. Nicholas Negroponte 10 declared that the goal was to combine the visual capabilities of film with computer processing. The Internet, WWW and digitalisation provided new conditions for artistic creation, practice, distribution and perception. Those who mastered the new technology were enthusiastic; those who did not argued that art “generated” by a computer cannot be defined as fine art.
Digital technology has given artists possibilities to synthesise traditional art forms and has brought the art of collage to a much higher level than has ever been possible. An image can be completely transformed in multiple ways and re-mixed with different visually interactive layers. Works can be copied without any decrease in quality. Digital media and traditional methods also frequently merge into new unities 11 .  Fine art, music, dance, animation, film, video and robotics can be synthesised, for the first time giving the artist the ability to create art that includes all these elements. Art presented at Internet Web sites has a potential world-wide audience, and works created by traditional methods are presented side-by-side with reproductions of such works. 12   Digital works can be presented either as a print or on a high-resolution flat wall-mounted screen13, as 3-D works, video, animation or any synthesis of known art forms. To some artists and art institutions this fast, seemingly uncontrollable and partly unregulated development is frightening, as it questions the role and values in art. Values regarding originality, authenticity and uniqueness that have been cherished for hundreds of years are not applicable to digital art. However, the technology is here to stay and it won’t go away even if traditional art communities keep ignoring it.
The Internet has allowed participation and collaboration between geographically-dispersed individuals. Among the best known is Douglas Davis’s The World’s First Collaborative Sentence (1994) where thousands of people have made contributions. Exploding Cell  was created in 1996 by MoMA with artist Peter Halley, and in Generation/Mutation artists world-wide were invited to choose an image, download it to their own computer, modify and return it. Artists in China and Europe are collaborating in Art for the People convened by Marketforces in London. 14  Such cultural exchange is important, not only as new possibilities for artists, but as a mean for broader understanding between people and cultures.
The introduction of networked telecommunication have, however, introduced an art totally different from anything experienced before. Roy Ascott has defined Telematics 15  as “computer-mediated communications networking between geographically dispersed individuals and institutions…and between the human mind and artificial systems of intelligence and perception”. Telematic emphasises the process of artistic creation and the systematic relationship between artist, network and viewer16. The idea of art as a system capable of transforming behaviour and consciousness was fundamental to Ascott. To achieve this the art must be interactive 17 , allowing the audience to be actively engaged. Control over content, context and time can be shifted to the viewer through interaction, thereby questioning the distinction between artist and viewer.
The Internet also provides for a field of interaction between human and artificial intelligence. Telematic art therefore challenges the traditional notions of realism by facilitating the creation of alternative or simulated forms of reality, or the “hypereal”. In the early 1990’s Demetri Terzopoulos developed a bio-mechanical software model of a fish, and Karl Sims created 3-dimentional images of forest and plants with highly complex structures in Panspermia (1990). In 1994 Christia Sommerer and Laurent Mignonneau presented A-Volve 18 , a bright virtual habitat. Other artist-scientists such as Thomas Ray and Jane Prophet (TechnoSphere, 1995) also simulate processes of life. Evolution, breeding and selection have become methods for creating art works with “living” image worlds and viewers “playing God” creating new “life”, manipulating the reproduction system, controlling the simulated biotype and  “killing” by withdrawal of “nourishment”19.  Some virtual-reality environments that completely immerse the audience into an alternative world have been developed within an art context. The Canadian artist Charlotte Davies’s Osmose (1995) and Ephemere (1998) are classic examples.
By the involvement and interaction of the viewer, the artist has no longer control of the final result or even the survival of the work. Besides it seems like art has become a testing ground for scientific theories. With Netlife Thomas Ray predicts that artificial intelligence will form in the Internet and be able to go anywhere on the planet in milliseconds.
Body and identity are subjects with long traditions in art, even more so with the Internet. Online identity allows a simultaneous presence in various spaces and contexts, a constant “reproduction” of the self without body. Subcultures are fostered, with groups existing only on the Internet and group members geographically far apart, possibly only knowing each other as avatars20. Roy Ascott’s vision is “‘a multiplicity of bodies”, and his Aspects of Gaia: Digital pathways across the Whole Earth (1989) combined the disembodied experience of telematics and cyberspace with the corporeal experience of concrete reality in physical space.
Several philosophers, including Jean Baudrillard celebrate what they call the techno-body. 21 In her book How We Became Posthuman, Katherine Hayles states: “Increasingly the question is not whether we will become posthuman, for posthumanity is already here. Rather the question is what kind of posthumans we will be” 22 .
Since the introduction of photography in art, realism has been hotly debated. Telematics adds a new dimension to this debate with artificial life and multiple identities. Another dimension was added in September 2001. Wolfgang Staehle had a solo show at Postmasters Gallery in New York, where he presented three live views, one of them through a Web camera pointed at downtown Manhattan. The events of the 11th of  September was unfolded live on the gallery walls and created an unexpected, shocking context for the concept of “‘the ultimate realism” in art.
 
2. Digital Art and Theory
Digital art did not develop in an art-historical vacuum, but has connections to previous art movements, among them Dada, Fluxus, and conceptual art. The importance of these movements for digital art resides in their emphasis on formal instructions and in their focus on concept, event and audience participation, as opposed to unified material objects. The Theory of the Avant-Garde, technology as a sequence of creations, adoptions and liquidations, was radically different from the traditional attitude. [...]